Charlie Bucket is a kind and loving boy who lives in poverty with his family near the Wonka Factory. The company's owner, Willy Wonka, has long closed his factory to the public due to problems concerning industrial espionage.
One day, Wonka announces a contest in which Golden Tickets have been placed in five random Wonka Bars worldwide, and the winners will receive a full tour of the factory as well as a lifetime supply of chocolate.
Charlie finds a banknote, purchases a Wonka Bar at the local shop and discovers a Golden Ticket inside the wrapper...